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CREATIVE DIRECTION
A surprise & delight for Real Sports Apparel & Raptors fans
Surprise & Delight Raptors Championship Week
Status: Complete
Project Type: Professional - Real Sports Apparel, Maple Leaf Sports & Entertainment
Publishings: Real Sports Apparel (2020)
Role: Project management, Video Ideation, creative direction, social media management
Abstract
To commemorate the Toronto Raptors' 2019 NBA Championship win, Real Sports Apparel surprised & delighted select fans with Raptors championship merch and asked all recipients to record their reaction to receiving the merchandise. With the clips, Real Sports Apparel created a thank you video, which was released during the Toronto Raptors Championship week, alongside a 75% off championship merch discount at Real Sports Apparel.
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