Keeping the Black Lives Matter movement top-of-mind, Real Sports Apparel and the Toronto Raptors wanted to amplify the work of a local Black artist for their 2020 Playoff collection.

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After researching and creating a list of local artists, I concluded on Alexis Eke, an illustrator and designer based in Toronto who is inspired by renaissance portraits, her faith, and earth tones. Alexis "aims to increase the representation of black women in design and offer a space for deep reflection" (Alexis Eke, 2020). 

Once successfully pitching Alexis Eke to the Real Sports Apparel and Raptors team, the artist was briefed and the collection came to life shortly after - reaching a 34% sell-through in 24-hours.